Friday, April 4, 2008

Selecting A Face For Your Brand. How NOT To?

I'm going to go VISA on this one...
A stupid food company owner, buying a famous singer, because one of his songs involves ice-cream: EUR XXXXXX
An agency briefed to create a video for the song and a TVC: EUR XXXXX
Finding out that the  song mentions ice-cream a total of two times ( and in a negative way ) : PRICELESS